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Shropshire….the New Cotswolds

For many years, the Cotswolds have been the quintessential English countryside destination, attracting tourists from all over the world with its charming villages, rolling hills, and picturesque landscapes. However, in recent years, another area of England has been making waves as the new Cotswolds – Shropshire.

Located in the West Midlands, Shropshire is a county full of hidden gems, with stunning scenery, historic towns, and a thriving arts scene. Here are just a few reasons why Shropshire is the perfect place to live.

Natural Beauty

Shropshire boasts some of the most beautiful countryside in England. From the rugged Long Mynd hills to the tranquil Shropshire Union Canal, there’s no shortage of stunning landscapes to explore. The Shropshire Hills Area of Outstanding Natural Beauty is a must-see, offering breath-taking views across the rolling hills and valleys.

3 Stone House, Knowbury - Picture No. 30

Charming Villages

Just like the Cotswolds, Shropshire is home to a range of charming villages with quaint cottages and historic buildings. Ludlow is a particular highlight, with its medieval castle, traditional markets, and award-winning food scene. Other must-visit villages include Much Wenlock, Clun, and Church Stretton.

Heritage Sites

Shropshire is steeped in history and boasts a range of fascinating heritage sites. Ironbridge Gorge, a UNESCO World Heritage Site, is a testament to the region’s industrial past and is home to 10 museums showcasing the area’s role in the Industrial Revolution. The county is also home to a number of historic castles and stately homes, such as Stokesay Castle and Attingham Park.

Arts and Culture

There is a thriving arts scene across the county, with a range of festivals, exhibitions, and performances throughout the year. The Ludlow Fringe Festival, held every June, showcases local talent in theatre, music, and comedy. The Shrewsbury Folk Festival, held in August, is one of the UK’s largest folk festivals, attracting performers from around the world.


Unlike the Cotswolds, which can be difficult to reach without a car, Shropshire is easily accessible by train from major cities such as Birmingham and Manchester. The county is also located close to the Welsh border, making it an ideal base for exploring both England and Wales.

Property across the county

Shropshire is home to some of the most luxurious properties in the UK, offering a peaceful retreat in the heart of the countryside. From stunning country estates with acres of land to elegant Georgian townhouses in the heart of historic market towns, there is a wide variety of luxury homes to choose from and currently, the prime property market is experiencing annual price growth at a faster pace than the wider market, which is showing signs of price moderation on a month-on-month basis.

Prime & Place have a team of award-winning specialists who possess a wealth of knowledge and expertise throughout the county. Whether you are planning to relocate to the area, looking to sell an existing luxury property, or simply seeking to gain more insight into the current state of the market, our professionals can provide you with comprehensive advice and guidance.

Call our head office today on 02038 111 401 and we will be happy to help.

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