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Sep 10, 2021

Privacy Policy

Prime & Place Ltd are committed to protecting your personal data and respecting your privacy. This privacy notice will inform you as to how we look after your personal data when you visit our website, (our site), regardless of where you visit it from, and tell you about your privacy rights and how the law protects you.

When we use your personal data we are regulated under the General Data Protection Regulation (GDPR) which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal data for the purposes of the GDPR. Our use of your personal data is subject to your instructions, the GDPR, other relevant UK and EU legislation and our professional duty of confidentiality.

We understand the importance of providing relevant information to all of our customers who request it and therefore ensure the following are adhered to:

We will:

  • Use data fairly and lawfully
  • Collect and use data for specific legitimate purposes
  • Only carry out limited, relevant and adequate processing of data
  • Keep data accurate and up to date
  • Not keep data for longer than necessary
  • Process data in line with the individual’s rights
  • Keep data secure

We do not sell data to other parties or companies.


Purpose of this Privacy Notice

This privacy notice aims to give you information on how Prime & Place collects and processes your personal data through your use of our site, including any data you may provide through our site when you fill in forms or purchase a service.

Our site is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice so that you are fully aware of how and why we are using your data.


General Information


Who collects the data?

  • All staff have a responsibility to collect accurate data and to keep it up to date.
  • Data may be provided through our website or social media pages.


How is data collected?

  • Phone
  • E-Mail
  • Social media
  • Post
  • Lending Panel Management Systems


What data do we collect?

  • Names
  • Addresses
  • Contact phone and mobile numbers
  • E-Mail addresses
  • Social media posts
  • Evidence of finances
  • Identification
  • Employment details


Why do we collect this data?

  • It is important that we are able to contact our customers as efficiently and effectively as possible.
  • We have a responsibility to provide relevant information to those seeking it.
  • We have a responsibility to look out for our client’s best interests in terms of best practices, legislation and health and safety.
  • To provide relevant services that are requested.


Where do we store the data?

  • System
  • E-Mails
  • Documents
  • Backups
  • E-Mail lists
  • Lending Panel Management Systems


How do we protect and document the data we have?

  • Password protected Customer Relationship Management system
  • Password protected Lending Panel Management Systems
  • Password protected E-Mails
  • Databases
  • Paper files


How long do we plan on keeping the data for?

The Property Ombudsman’s Codes of Practice, both for Sales and Lettings Agents, require the maintenance of clear and full written records of transactions for a minimum period of 6 years.


Who has a right to process data?

All staff have a right to process data but only for appropriate purposes. For example, staff should not send available properties to rent to those individuals looking to buy.


How often will data be used?

This depends. Data may be processed regularly for those seeking advice, industry information or looking a property to buy/rent.


Third-Party Links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third-parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


Rights and Requests

The GDPR provides the following rights for individuals:

  • The right to be informed
  • The right of access
  • The right to rectification
  • The right to erasure
  • The right to restrict processing
  • The right to data portability
  • The right to object
  • Rights in relation to automated decision making and profiling.

Under the GDPR, individuals will have the right to obtain:

  • Confirmation that their data is being processed
  • Access to their personal data
  • Other supplementary information – this largely corresponds to the information that is provided in any privacy notice.


Legitimate Interest and Legal Obligations

Where we are instructed to help sell, rent, manage, value or survey a property we have a lawful bases to process data. It is also deemed necessary regarding those who request our services to assist in finding property to buy or rent.

We also have a legal obligation to process data:

  • In order to comply with Anti Money Laundering legislation
  • To comply with the Estate Agents Act 1979
  • To comply with the Property Ombudsman’s code of practice
  • To comply with the Royal Institute of Chartered Surveyors code of practice.

No assumptions will be made with regards to the processing of an individual’s data.


Data Protection Officer

Where necessary, please direct any enquiries regarding privacy and data to our Data Protection Officer:

Data Protection Officer
Prime & Place
7 Pearson Road
Central Park
01952 292300


Any party looking to make a complaint will be provided with the company’s Complaints Handling Procedure.

Where parties have made a formal complaint regarding their data and are not satisfied with the final outcome of an investigation, they should contact the Information Commissioner’s Office.

Changes to this Privacy Policy

We may change this privacy policy from time to time and will publish any revised privacy policy on our website.

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