Why Nock Deighton Created Prime&Place: Our Story

• 1st January 2026

Prime&Place was created out of a recognition that the most extraordinary properties deserve marketing that is just as exceptional. Born from Nock Deighton’s long-standing heritage in representing remarkable homes, Prime&Place reflects our understanding that traditional property marketing doesn’t always capture the essence of what makes upper-quartile homes truly special.

For over a century, Nock Deighton has been embedded in the communities we serve. Our reputation has been shaped not only by our results, but by the relationships we build, supporting families as they navigate some of the most significant chapters of their lives. This intimate knowledge of our towns, villages, and countryside is the foundation of Prime&Place. We understand these homes, and we understand the people who choose them.

At the core of Prime&Place is the collective strength of the Nock Deighton network. Across our regional offices, decades of experience converge to create insights few others can match. Every branch contributes its understanding of local markets, street-level histories, buyer behaviours, and community nuances. By collaborating constantly, we ensure that every Prime&Place instruction benefits from the combined intelligence of our entire team. This networked approach allows us to anticipate market trends, identify qualified buyers with precision, and present premium homes with confidence. It is the power of a long-established firm operating as one, elevating the marketing and representation of the area’s most prestigious properties.

Transparency is a central principle of the Prime&Place experience. Sellers in the upper quartile expect clarity, honesty, and confidence, and that is exactly what we deliver. From the very beginning, our clients receive open communication, straightforward guidance, and complete visibility over marketing strategies and results. There are no hidden agendas, overpromises, or vague updates, just a clear, professional partnership built on trust. This commitment ensures that clients feel informed, empowered, and supported throughout the process of selling their home.

Prime&Place is also defined by Nock Deighton’s enduring connection to the communities we represent. Generations of involvement in local events, support for independent businesses, and helping families through meaningful life transitions have given us an instinctive understanding of what makes each area exceptional. This insight is not a marketing tactic, it is a legacy. It ensures that every Prime&Place property is showcased with authenticity, respect, and a deep appreciation for both the place and the people who inhabit it.

At the heart of Prime&Place are our people. Every instruction is backed by a team of specialists who bring passion, precision, and decades of combined experience in the upper-quartile market. From negotiation and presentation to marketing and local insight, our experts ensure that high-net-worth clients benefit from a service that is both comprehensive and personalised. What sets our team apart is not only their skill, but their integrity and genuine care for the clients they represent. Every home is treated individually, every seller is treated with respect, and every journey is given the attention it deserves. This human, considered approach is what makes Prime&Place marketing distinct and effective.

Prime&Place is more than a service, it is the culmination of Nock Deighton’s heritage, expertise, and commitment to excellence. By combining unrivalled local knowledge, exceptional people, and a networked approach to marketing, we ensure that the most remarkable homes receive the attention, presentation, and audience they deserve. For sellers in the upper quartile, Prime&Place is the assurance that their property is represented with insight, integrity, and distinction. 

 

If you are considering selling a prime property anywhere across the Midlands, we would welcome the opportunity to showcase Prime&Place’s bespoke marketing approach. Your local Nock Deighton team would be delighted to share how our carefully crafted strategies consistently convert interest into successful sales, ensuring your property achieves its full potential.