Prime&Place (13)

Our Story

Prime&Place was born from Nock Deighton’s long-standing heritage in representing remarkable homes, and from a realisation that the most extraordinary properties demand an equally extraordinary marketing campaign. For generations, Nock Deighton has been trusted with some of the region’s finest addresses, yet we recognised that traditional property marketing didn’t always capture the essence of what makes these homes truly exceptional.

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For over a century, Nock Deighton has been woven into the communities we serve. Our reputation has been shaped not only by results, but by relationships—supporting families as they move through defining chapters of their lives. That deep understanding of our towns, villages, and countryside is at the heart of Prime&Place. We know these homes, and we know the people who choose them.

Knowledge & Collaboration

At the heart of Prime&Place is the strength of the wider Nock Deighton network. With decades of experience across our regional offices, we bring together a depth of knowledge that few can match. Each branch contributes its own expertise, market insights, local relationships, historic understanding of streets, villages, and buyer behaviours, and through constant collaboration, we ensure every Prime&Place instruction benefits from the collective intelligence of our entire team. This networked approach allows us to anticipate trends, identify qualified buyers quickly, and showcase premium homes with confidence. It’s the power of a long-established firm working seamlessly as one, elevating the marketing and representation of the area’s most prestigious properties.

Collaboration

Community & Environment

Prime&Place is built on Nock Deighton’s deep-rooted commitment to the communities we serve. For generations, we’ve grown alongside the towns and villages that shape our region, supporting local events, championing independent businesses, and helping families move through some of life’s most meaningful transitions. This long-standing involvement gives us an instinctive understanding of what makes each area special, and why people choose to call it home. Our connection to the community isn’t a strategy; it’s a legacy. And it ensures that every Prime&Place property is presented with genuine insight, authenticity, and respect for the places, and the people, that make this region extraordinary.

Environment

Transparency & Authenticity

Transparency is central to the Prime&Place experience. High-value sellers expect clarity, honesty, and confidence at every stage, and that’s exactly what we deliver. From the moment we begin working together, we provide open communication, straightforward advice, and complete visibility over our strategy and results. There are no hidden agendas, no overpromises, and no vague updates, just a clear, professional partnership built on trust. This commitment to transparency ensures our clients feel informed, empowered, and supported throughout the entire journey of selling their home.

Authenticity

People & Relationships

Our people are our foundation. Behind every instruction is a team of specialists who bring passion, precision, and decades of combined experience to the upper quartile of the property market. Each member of the Nock Deighton network contributes their own expertise, whether in negotiation, marketing, presentation, or local insight, ensuring our high-net worth clients benefit from a truly well-rounded service. What sets our people apart is not only their skill, but their integrity and genuine care for the clients they represent. We treat every home individually, every seller with respect, and every journey with the attention it deserves. It’s this human approach, rooted in professionalism and pride, that makes our marketing distinctly different.

People

Latest News

Project-1

For Sale in Patshull Park: The Butlers House

Located on the prestigious Shropshire/Staffordshire border, The Butlers House is surrounded by unspoilt countryside, providing a tranquil retreat. The estate is a cherished enclave where properties rarely become available, enhancing its exclusivity.

Project-2

A Family Favourite: Croft House

Amidst the picturesque landscapes of Church Stretton, a quaint market town nestled within the Shropshire Hills Area of Outstanding Natural Beauty, lies Croft House. Stepping into this enchanting Edwardian property you are greeted with original features and modern amenities that seamlessly blend with old-world charm.

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Book an Appraisal

We understand your home is your biggest investment which is why we do all we can to ensure you get the best possible price – and service – when you choose to sell your home with us. To get started, request a no obligation valuation of your property here.